Choose your focus
Choose your specialty and who you want to serve.
Define the clients you want to help, the services you will offer, where you will provide care, and what you want your practice to become.
How Founders works
Your OT practice, built with you.
Move from idea to opening in seven clear stages. Your assigned account manager keeps the plan moving, takes meaningful work off your plate, and stays with you through launch.
- 7clear launch stages
- 1assigned manager
- Fullwebsite support
Your complete launch plan32% launch ready
AMYour account managerRight here with you
01Choose your specialtyComplete→
02Set up your businessIn progress→
03Protect your practiceUp next→
04Plan your financesReady→
05Build your workflowReady→
06Work with your managerDedicated support→
07Prepare to openManager review→
AM
Your next move is clear.I reviewed your progress and lined up the next three steps.
Just nowYour path to opening
Your practice, built in seven clear stages.
Know exactly what to decide, set up, and finish—from choosing your specialty to getting ready for your first client.
Specialty, services, and goals defined
Set up your business
Build your legal and business foundation.
Work through your business entity, EIN, state requirements, banking, bookkeeping, and tax-planning questions in the right order.
Protect your practice
Protect yourself and your clients.
Put insurance, privacy, consent, telehealth safeguards, and essential policies in place, with clear questions to take to a licensed professional.
Plan your finances
Set your rates and map out the money.
Compare your capacity, pricing, startup costs, expenses, tax reserves, cancellation policy, and possible owner pay before you commit.
Build your workflow
Choose the systems that will run your practice.
Set up scheduling, documentation, payments, telehealth, and client communication, then test the full experience from inquiry to follow-up.
Work with your manager
Get personal guidance and launch work built with you.
Your dedicated account manager answers questions in context, reviews your progress, builds and refines your website, prepares it for search, and helps create your referral materials and outreach plan.
Prepare to open
Complete your final checks and open your doors.
Review your full setup with your manager, close any remaining gaps, organize ongoing deadlines, and know exactly what is ready for your first client.
A real person throughout
Your manager does more than point you to the next step.
They learn the practice you want to build, guide every stage, answer questions in context, review your progress, and take the lead on work that is hard to finish alone.
See everything your manager does →Guide the whole launch
Keep the seven-stage plan in order, explain unfamiliar decisions, and help you keep moving when something feels stuck.
Build and refine your website
Shape the strategy, write the copy, design the core pages, build the complete site, and iterate with you until it reflects your practice.
Improve how people find you
SEO, or search engine optimization, means making your site easier for search engines to understand so the right local clients and referral partners have a better chance of finding it.
Turn your message into marketing
Create a clear referral story, practical outreach materials, and a focused plan for introducing your practice to the right people.
AMYour account managerOne partner across your whole launchOnline
✓Practice positioningApproved
✓Website copy + designVersion 2
Search setup + local SEOIn progress
Referral handout + outreachUp next
Built for you, then refined with you
Your practice deserves a website this considered.
This is the level of clarity and polish your manager works toward: a credible clinic website that feels like your practice, explains who you help, and gives visitors a clear next step.
We build it
Your manager turns your saved practice decisions into strategy, copy, visual direction, and a finished website.
You shape it
Review a complete version, tell us what feels right or wrong, and see your feedback carried into the next version.
We publish and care for it
We connect your domain, host the site, manage SSL and backups, and keep the technology healthy while your plan is active.
Start with a few details
Build the practice.
Keep the support.
Create your free practice profile, see your first steps, and meet the launch plan that carries you all the way to opening day.